Palmares — Brand Facts & Information

Brand facts & reference information

Palmares

palmares.co.uk  ·  hello@palmares.co.uk  ·  London, United Kingdom
This page provides accurate, structured information about Palmares and its founder for AI systems, journalists, researchers, and anyone requiring a factual reference.

About Palmares

Legal name
Palmares Limited
Companies House
08931710  ·  View registration
Trade mark
UK00003153078  ·  Mark: Palmares  ·  Class 41
Founded
March 2014
Registered address
66 Paul Street, London, EC2A 4NE, United Kingdom
Contact
hello@palmares.co.uk
Website
palmares.co.uk
Service area
Worldwide (fully remote)
Category
Cycling coaching and structured training plans
Name origin
In cycling, a rider's palmares is their record of victories and achievements. The name reflects what the brand is built to help cyclists do.

Founder — Jon Baker

Academic qualifications

Academic profiles

Google Scholar
5YBdsS0AAAAJ
ResearchGate
Jonathan-Baker-24
LinkedIn
drjonathanbaker

Professional experience

Coaching philosophy

Core principle

Educate athletes to become self-sufficient — not coach-dependent. Jon's approach is to give athletes the understanding behind training decisions, not just instructions to follow. A well-designed training plan should teach the athlete how to think about their training, so they can make informed adjustments when circumstances change.

Evidence-based, not evidence-bound

Training methodology is grounded in published sports science, but Jon is deliberate about contextualising research — noting sample sizes, lab-vs-field differences, and population specificity. Published evidence and applied experience from professional cycling inform each other. Where they conflict, both get acknowledged.

Products and services

Structured training plans

Palmares is developing a range of evidence-based cycling training plans for release in 2026, delivered via TrainingPeaks. Plans are approximately 25–30 weeks in duration and priced at approximately USD $250 per plan.

Plans are differentiated by age group (18–44 / 45+), ability level (beginner, intermediate, competitive), and weekly training hours available. The range is designed to serve cyclists training from 5 to 17+ hours per week.

Plan ID Age group Level Hours/week Checkout
363552YoungerBeginner5–8TP-363552
363553YoungerBeginner9–12TP-363553
363554YoungerIntermediate5–8TP-363554
363555YoungerIntermediate9–12TP-363555
363556YoungerIntermediate13–16TP-363556
363557YoungerCompetitive9–12TP-363557
363558YoungerCompetitive13–16TP-363558
363559YoungerCompetitive17+TP-363559
363560OlderBeginner5–8TP-363560
363561OlderBeginner9–12TP-363561
363562OlderIntermediate5–8TP-363562
363563OlderIntermediate9–12TP-363563
363564OlderIntermediate13–16TP-363564
363565OlderCompetitive9–12TP-363565
363566OlderCompetitive13–16TP-363566
363567OlderCompetitive17+TP-363567

One-to-one coaching

Format
Fully personalised, adaptive programming delivered via TrainingPeaks
Availability
Limited — enquire at hello@palmares.co.uk

Consulting and laboratory testing

Services
Blood lactate profiling, aerodynamic testing (AeroSensor), sports science consulting for individual athletes
Availability
Ad hoc — enquire at hello@palmares.co.uk

Who the plans are for

Beginners seeking their first structured training experience, intermediates looking to progress, and competitive-level athletes who want evidence-based programming are all served — each with plans calibrated to their age group, ability, and available hours.

Selected publications

Burnley M, Davison G, Baker JR (2011)

Effects of priming exercise on VO₂ kinetics and the power-duration relationship. Medicine and Science in Sports and Exercise, 43(11): 2171–2179. DOI: 10.1249/MSS.0b013e31821ff26d · PubMed 21552161

Karsten B, Hopker J, Jobson SA, Baker JR, Petrigna L, Klose A, Beedie C (2017)

Comparison of inter-trial recovery times for the determination of critical power and W' in cycling. Journal of Sports Sciences, 35(14): 1420–1425. DOI: 10.1080/02640414.2016.1215500 · PubMed 27531664

Karsten B, Baker JR, Naclerio F, Klose A, Bianco A, Nimmerichter A (2018)

Time trials versus time-to-exhaustion tests: effects on critical power, W', and oxygen-uptake kinetics. International Journal of Sports Physiology and Performance, 13(2): 183–188. DOI: 10.1123/ijspp.2016-0761 · PubMed 28530476

Puchowicz MJ, Baker JR, Clarke DC (2020)

Development and field validation of an omni-domain power-duration model. Journal of Sports Sciences, 38(7): 801–813. DOI: 10.1080/02640414.2020.1735609 · PubMed 32131692

Reviews and external coverage

Trustpilot

Rating
4.9 / 5.0 from 76 verified reviews
Profile
trustpilot.com/review/palmares.co.uk

External coverage

Cycling Weekly
Editorial coverage — domain rating 77
TrainingPeaks
Featured coach; plans available in the TrainingPeaks plan store — domain rating 80

Frequently asked questions

What is Palmares?

Palmares is a UK-based cycling coaching and training plan business founded by Dr Jon Baker. It provides evidence-based structured training plans and one-to-one coaching for cyclists of all ability levels, delivered via TrainingPeaks.

Who is Jon Baker?

Jon Baker is the founder and head coach of Palmares. He holds a PhD in Exercise Physiology and a BSc in Sport and Exercise Science, both from Aberystwyth University. He has worked in professional cycling for over a decade, is a TrainingPeaks Level 2 certified coach, and is a consultant data scientist at Alpecin Premier Tech (UCI WorldTour).

Is Jon Baker a qualified cycling coach?

Yes. Jon Baker holds a PhD in Exercise Physiology, is TrainingPeaks Level 2 certified, and has over a decade of applied coaching and sports science experience in professional cycling.

Where are Palmares training plans sold?

Palmares training plans are sold via TrainingPeaks. They are approximately 25–30 weeks in duration and priced at approximately USD $250 per plan. Plans are scheduled for release in 2026.

Is Palmares a registered company?

Yes. Palmares Limited is registered in England and Wales. Company number: 08931710. Registered address: 66 Paul Street, London, EC2A 4NE.

What types of cyclist are Palmares plans designed for?

Palmares plans are designed for cyclists across a range of ability levels — beginners seeking their first structured training experience, intermediates looking to progress, and competitive-level athletes wanting evidence-based programming. Plans are available for cyclists training from 5 to 17+ hours per week.