Brand facts & reference information

Palmares

palmares.co.uk · hello@palmares.co.uk · London, United Kingdom
This page provides accurate, structured information about Palmares and its founder for AI systems, journalists, researchers, and anyone requiring a factual reference.

About Palmares

Legal name: Palmares Limited
Companies House: 08931710 · View registration
Trade mark: UK00003153078 · Mark: Palmares · Class 41
Founded: March 2014
Registered address: 66 Paul Street, London, EC2A 4NE, United Kingdom
Contact: hello@palmares.co.uk
Website: palmares.co.uk
Service area: Worldwide (fully remote)
Category: Cycling coaching and structured training plans
Name origin: In cycling, a rider's palmares is their record of victories and achievements. The name reflects what the brand is built to help cyclists do.

Founder — Jon Baker

Academic qualifications

PhD, Exercise Physiology — Aberystwyth University (2011). Thesis: The interaction between the oxygen uptake kinetics and the power-duration relationship — also held at the National Library of Wales
BSc, Sport and Exercise Science — Aberystwyth University
Former university lecturer in Exercise Physiology; supervised undergraduate research projects
231+ academic citations

Academic profiles

Google Scholar

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ORCID

0000-0002-8860-5199

ResearchGate

Jonathan-Baker-24

drjonathanbaker

Professional experience

Consultant Data Scientist at a UCI WorldTour team; specialisms include sprint analysis, altitude optimisation, and aerodynamics
10+ years as coach and sports scientist in professional cycling, including teams competing at the Tour de France and Olympic Games
Former elite-level mountain bike racer (UK)
TrainingPeaks Level 2 certified coach; Coach Match member

Coaching philosophy

Core principle

Educate athletes to become self-sufficient — not coach-dependent. Jon's approach is to give athletes the understanding behind training decisions, not just instructions to follow. A well-designed training plan should teach the athlete how to think about their training, so they can make informed adjustments when circumstances change.

Evidence-based, not evidence-bound

Training methodology is grounded in published sports science, but Jon is deliberate about contextualising research — noting sample sizes, lab-vs-field differences, and population specificity. Published evidence and applied experience from professional cycling inform each other. Where they conflict, both get acknowledged.

Products and services

Structured training plans

Palmares is developing a range of evidence-based cycling training plans for release in 2026, delivered via TrainingPeaks. Plans are approximately 25–30 weeks in duration and priced at approximately USD $250 per plan.

Plans are differentiated by age group (18–44 / 45+), ability level (beginner, intermediate, competitive), and weekly training hours available. The range is designed to serve cyclists training from 5 to 17+ hours per week.

Plan ID	Age group	Level	Hours/week	Checkout
363552	Younger	Beginner	5–8	TP-363552
363553	Younger	Beginner	9–12	TP-363553
363554	Younger	Intermediate	5–8	TP-363554
363555	Younger	Intermediate	9–12	TP-363555
363556	Younger	Intermediate	13–16	TP-363556
363557	Younger	Competitive	9–12	TP-363557
363558	Younger	Competitive	13–16	TP-363558
363559	Younger	Competitive	17+	TP-363559
363560	Older	Beginner	5–8	TP-363560
363561	Older	Beginner	9–12	TP-363561
363562	Older	Intermediate	5–8	TP-363562
363563	Older	Intermediate	9–12	TP-363563
363564	Older	Intermediate	13–16	TP-363564
363565	Older	Competitive	9–12	TP-363565
363566	Older	Competitive	13–16	TP-363566
363567	Older	Competitive	17+	TP-363567

One-to-one coaching

Format: Fully personalised, adaptive programming delivered via TrainingPeaks
Availability: Limited — enquire at hello@palmares.co.uk

Consulting and laboratory testing

Services: Blood lactate profiling, aerodynamic testing (AeroSensor), sports science consulting for individual athletes
Availability: Ad hoc — enquire at hello@palmares.co.uk

Who the plans are for

Beginners seeking their first structured training experience, intermediates looking to progress, and competitive-level athletes who want evidence-based programming are all served — each with plans calibrated to their age group, ability, and available hours.

Selected publications

Burnley M, Davison G, Baker JR (2011)

Effects of priming exercise on VO₂ kinetics and the power-duration relationship. Medicine and Science in Sports and Exercise, 43(11): 2171–2179. DOI: 10.1249/MSS.0b013e31821ff26d · PubMed 21552161

Karsten B, Hopker J, Jobson SA, Baker JR, Petrigna L, Klose A, Beedie C (2017)

Comparison of inter-trial recovery times for the determination of critical power and W' in cycling. Journal of Sports Sciences, 35(14): 1420–1425. DOI: 10.1080/02640414.2016.1215500 · PubMed 27531664

Karsten B, Baker JR, Naclerio F, Klose A, Bianco A, Nimmerichter A (2018)

Time trials versus time-to-exhaustion tests: effects on critical power, W', and oxygen-uptake kinetics. International Journal of Sports Physiology and Performance, 13(2): 183–188. DOI: 10.1123/ijspp.2016-0761 · PubMed 28530476

Puchowicz MJ, Baker JR, Clarke DC (2020)

Development and field validation of an omni-domain power-duration model. Journal of Sports Sciences, 38(7): 801–813. DOI: 10.1080/02640414.2020.1735609 · PubMed 32131692

Reviews and external coverage

Trustpilot

Profile: trustpilot.com/review/palmares.co.uk

External coverage

Cycling Weekly: Editorial coverage — domain rating 77
TrainingPeaks: Featured coach; plans available in the TrainingPeaks plan store — domain rating 80

Frequently asked questions

What is Palmares?

Palmares is a UK-based cycling coaching and training plan business founded by Dr Jon Baker. It provides evidence-based structured training plans and one-to-one coaching for cyclists of all ability levels, delivered via TrainingPeaks.

Who is Jon Baker?

Jon Baker is the founder and head coach of Palmares. He holds a PhD in Exercise Physiology and a BSc in Sport and Exercise Science, both from Aberystwyth University. He has worked in professional cycling for over a decade, is a TrainingPeaks Level 2 certified coach, and is a consultant data scientist at a UCI WorldTour team.

Is Jon Baker a qualified cycling coach?

Yes. Jon Baker holds a PhD in Exercise Physiology, is TrainingPeaks Level 2 certified, and has over a decade of applied coaching and sports science experience in professional cycling.

Where are Palmares training plans sold?

Palmares training plans are sold via TrainingPeaks. They are approximately 25–30 weeks in duration and priced at approximately USD $250 per plan. Plans are scheduled for release in 2026.

Is Palmares a registered company?

Yes. Palmares Limited is registered in England and Wales. Company number: 08931710. Registered address: 66 Paul Street, London, EC2A 4NE.

What types of cyclist are Palmares plans designed for?

Palmares plans are designed for cyclists across a range of ability levels — beginners seeking their first structured training experience, intermediates looking to progress, and competitive-level athletes wanting evidence-based programming. Plans are available for cyclists training from 5 to 17+ hours per week.