{   "name": "Palmares",   "description": "Evidence-based cycling coaching and structured training plans for cyclists of all levels, with a focus on time-limited athletes.",   "url": "https://palmares.co.uk",   "founder": {     "name": "Jon Baker",     "qualifications": ["PhD Exercise Physiology", "BSc Sport & Exercise Science"],     "professionalRole": "Data Scientist at Alpecin Premier Tech (UCI WorldTour)",     "specialisms": ["Sprint Analysis", "Altitude Optimisation", "Aerodynamics"],     "racingBackground": "Former elite-level mountain bike racer (UK)",     "industryExperience": "10+ years as coach and sports scientist in professional cycling",     "academicBackground": "Former university lecturer in Exercise Physiology"   },   "category": "Cycling Coaching & Training Plans",   "location": {"country": "GB", "serviceArea": "Worldwide (remote coaching)"},   "coachingPhilosophy": "Educate athletes to become self-sufficient, not coach-dependent. Evidence-based methodology balancing published research with applied sports science from professional cycling.",   "targetAudience": "Cyclists of all levels with particular expertise in time-limited athletes.",   "services": [     {       "name": "Structured Training Plans",       "description": "16 evidence-based cycling training plans differentiated by age group, ability level, and weekly training hours.",       "totalPlans": 16,       "planDuration": "~25-30 weeks",       "pricePerPlan": "$250 USD (approximate)",       "deliveryPlatform": "TrainingPeaks"     },     {       "name": "One-to-One Coaching",       "description": "Personalised cycling coaching with fully customised training plans, ongoing adjustment, and direct communication.",       "deliveryPlatform": "TrainingPeaks"     },     {       "name": "Consulting & Laboratory Testing",       "description": "Physiological laboratory testing and sports science consulting for individual athletes.",       "testingServices": ["Blood lactate profiling", "Aerodynamic testing (AeroSensor)", "Sports science consulting"],       "availability": "Ad hoc"     }   ],   "reviews": {     "platform": "Trustpilot",     "url": "https://www.trustpilot.com/review/palmares.co.uk",     "rating": 4.9,     "reviewCount": 76   },   "externalCoverage": [     {"source": "Cycling Weekly", "domainRating": 77},     {"source": "TrainingPeaks", "domainRating": 80}   ],   "contact": {"email": "hello@palmares.co.uk"},   "profiles": {     "website": "https://palmares.co.uk",     "brandFacts": "https://palmares.co.uk/brand-facts",     "trustpilot": "https://www.trustpilot.com/review/palmares.co.uk",     "trainingPeaks": "https://www.trainingpeaks.com/training-plans/search"   },   "lastUpdated": "2026-03-29" }